Benedetta’s Thesis holds the three intense years of work for Scolopendra. It goes from the Italian Fashion System and main world trends, inferred also from “The State Of Fashion 2019”, to the narration of Scolopendra’s milestones, from Graphics of Arts to the depiction of Buyer Personas and Swot Analysis. Despite being a Thesis for a Graduation in Art, it is very rich in economic and marketing notions that support the management choices. These notions were acquired by Benedetta in autonomy, for the better lead of Scolopendra, showing entrepreneurship and versatility.